Google says his European “experiment” shows
In November, Google said it would hold a "test" in eight European countries that would do it Miss the results of EU -based news publishers for a small percentage of users. The results are in and the study He says The news has no meaningful monetary value for the company. But "public experiment" It was hardly made for scientific curiosity. European Copyright Act He says the company has to pay publishers to use fragments of articles, and Google is likely to use the data to try to kneel news.
"During our negotiations to comply with the European Copyright Directive (EUCD), we have seen a number of inaccurate reports that significantly overestimate the value of the news on Google," Company wrote in its blog post, explaining the experiment resultsS "The results have already entered: the European content of news in search has no measurable impact on Google advertising revenue."
Google Economics Director Paul Liu said that when the company removed the content of news from one percent of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain, it did not change change in advertising revenue and only 0.8 percent decline in use. (Initially included France, but the court warned the company that it would violate a previous agreement and face fines, so it gave up.) "Any lost use was from requests that generated minimal or no income."
Techcrunch notes that Google is running a fine line here. He is already facing antitrust fines in France because of the news content, and Germany reinforces the pressure on the company’s licensing tactics. No country was eventually included in "Experiment."
The company has a long history of using the potential withdrawal of visibility as negotiations for negotiations in such situations (with success in some cases), including tests in Canada., California and Australia. In the latter case Aussie Grit prevailed: after Google threatened to remove all the search engine from the countryThen he said Prime Minister Scott Morrison, Prime Minister, "Let me be clear. Australia does our rules for things you can do in Australia." The bill was adopted and entered into force, and Google impact is engaged in Australian media licensing companies. And yes, Google demand is still available under.
This article originally appeared at Engadget at https://www.engadget.com/big-tech/google-says-its-eurepare-xperiments-wows-news-is-Worthless- to-Ids-business-16110352.
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