Google is entering Google Play users invoicing in the UK

Google said today it will start offering billing users in the UK, enabling Google Play developers to use other billing options instead of Google’s own system. The change begins on March 29, initially only for non -game developers.

If the developers choose this, they cannot completely replace the invoices of Google Play. Instead, the third -party route will be offered as an option.

Developers who decide to use an alternative billing option receive a 4% discount on the fees they pay to Google (to account for the fees that third parties can also charge). Google usually gets a reduction of up to 30% in application transactions and paid downloads.

In a Blog post Declaring the change, Google claims that more than 90% of the developers of its platform are “satisfied” or “very pleased” with the local billing of Google Play. However, he added: “We admit that some developers may want a bigger choice in the way they process payments. This start allows developers to offer an additional billing system along with the Google Play billing system and users can choose which option to use at the cash register.”

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Google move is actually a long -awaited response to a Competition and Markets Authority (CMA) Investigation of 2022

At that time the competition guard published report Based on a one -year mobile ecosystem survey and noted that both Google and Apple’s power on the market may be subject to regulatory control. Companies’ app stores-where they were the only invoicing suppliers in the app for their respective platforms-they were a special focus when investigating the status of Google and Apple’s anti-Competent duopol.

That was just the beginning. In 2023, Google suggested that it can offer invoicing the choice of users to developers to settle the antitrust probe. In response CMA Open a consultation and invited developers to provide feedback on Google’s proposal.

CMA eventually closed The probe against Google and Apple last yearnoting that he plans to use regulatory reforms, As a Digital Market Competition Billregulate these companies in the mobile market.

In the meantime, Google authorizes third -country billing in other places in response to regulatory pressure to open its appointment store for more competition.

The countries where Google already offers invoicing users includes USA., India., Australia., Indonesia., Japan., and the European Economic Region (EEA)which all follow the same commissions and fees as in the UK