Google brings ads in AI mode

Google on Wednesday in detail his plans to bring ads to AI modeAI AI experience on AI on Google Search.

Ads may look “where appropriate” below and “integrated into AI mode responses as part of a test, says Google. AI mode allows Google Search users to ask a question and get generated by AI answer, with the ability to go more in -depth through subsequent questions and links to websites.

“In some cases, website builder may be a good next step (in AI mode request), so we can show a useful advertisement that can help (users) start,” Google explains in a blog post provided to TechCrunch. “From there (the user) can ask questions to explore the possible business ideas, what type of content they need to develop and even learn about their target audience.”

Ads are Google’s main cash cow – the company scored $ 66.89 billion in revenue from advertising only in Q1 2025 – it was inevitable that they would eventually break through what Many see Like the future of Google Search. But this does not mean that users will be pleased. According to a Recent poll Through Civicscience, a consumer analysis platform, 36% of adults in the US are cautious of AI as it is related to advertising, saying it is less likely to buy from a brand that uses AI in ads.

Google says advertisers who already use their maximum, shopping and search campaigns with a “wide match” will have the right to have their ads shown in AI mode. US users will see ads, more special about searching and shopping for ads so far, in AI desktop mode and mobile devices.

Several Google’s competitors have been experimenting – or are considering experimenting – with ads in their AI products. A search engine is fired for AI Ads Last November and has not excluded data collection outside its sales platform fascinated advertisementS Microsoft for a short pilot ads in his Copilot chatbot a few years agoS Openai too, has said that one day he can accept a model supported by AD to supplement subscriptions.

In related news on Wednesday, Google said it would expand ads in AI reviewIts Google Search feature that automatically synthesizes and summarizes the requests to the requests. Search and shopping ads will soon appear on the desktop in the United States before expanding the “sides choice” of mobile and desktop in English.

AI reviews are inserted into AI summaries, “when they are relevant to both the request and the answer provided,” Google says. They are labeled as “sponsored”.

Google first They brought ads to AI reviews in the United States on Mobile last October.

Some publishers claim that Google’s moves threaten their own advertising revenue. Google said it takes into account publishers’ concerns when working to search for AI and advertising products for these experiences.