Google bears the IPhone Users’ Search Circle “feature

Google on Wednesday is introducing a new update that allows users to search for what is on their screen by simple gesture when they surf the Google Chrome or Google Search app in iOS. The function is similar to Android’s built -in “Circle to Search” featureWhich also allows users to look for what is on their screen using different gestures.

When starting, iPhone users will also be able to look for what is on their screen by drawing, emphasizing or touching something through a Google lens.

For example, if you read an article and come across an image of an interesting work of art, you can now use a fast circle lens or touching the image to learn more about it. Or, if you watch a video and see an item you like, you can use a lens to find something like that by circling it.

The idea behind the feature is to allow users to quickly perform visual search while surfing without having to take a screenshot or open a new section, but also gives users to another way to start a traditional network search – an area of ​​their own A business that can be influenced by the adoption of AI technology in the long run.

After marking or tapping something on the screen of your mobile device, you will be shown visual matches and other related results. You can then touch the “Add to Your Search” option to refine in color, brand or other detail. You can also ask a subsequent question to learn even more about a topic.

In order to access the new feature in the Chrome or Google app, you need to open the menu with three points and select “Search Screen with Google Lens.” In the coming months, you will be able to access the feature through a new lens icon in the address bar, Google says.

The update will continue to be introduced this week and will be available worldwide.

In addition, Google has announced that it is expanding the AI ​​review that shows a momentary photo at the top of the results page to more than the Google Lens search results.

In the past, Google was showing AI reviews in search for lenses, including both images and text. With this last update, users will start seeing AI reviews without adding additional text or questions to their searches.

For example, if you come across an interesting car, you can shoot it and then get an AI review to help you quickly learn more about what you are looking at and get connections to useful resources on the web.

This update is deployed this week for English users in countries where AI reviews are available, starting with the Google and iOS app.

The update will soon be introduced to Chrome on desktop and mobile devices, the company says.