German auto giants are bracing for Trump’s tariff threats
Republican presidential candidate and former US President Donald Trump speaks to attendees during a campaign rally at the Johnny Mercer Theater on September 24, 2024 in Savannah, Georgia.
Brandon Bell | Getty Images
The promise of the newly elected President of the United States, Donald Trump, a empty tariff All the goods entering the US could spell disaster for European automakers, along with Germany crisis the automotive sector is thought to be particularly vulnerable.
Speaking during the election campaign at the end of September, Trump announced his desire to transform German car giants into American car companies.
“I want German car companies to become American car companies. I want them to build their factories here,” Trump said he said Savannah, Georgia. He added that the word tariff is “one of the most beautiful words I’ve ever heard” and “music to my ears.”
Trump since then announced In one of his first acts in office, he plans to impose new tariffs on China, Canada and Mexico. The measures include an additional 10% tariff on all Chinese goods entering the US and a 25% tariff on all goods from Canada and Mexico.
Europe was not mentioned in Trump’s first tariff announcement, but EU politicians are likely to worry that it is only a matter of time before the president-elect turns his attention to the 27-nation auto sector.
For Germany, the prospect of US tariffs on European cars comes at a time when it is among the top original equipment manufacturers (OEMs). is already shaking.
Volkswagen, Mercedes-Benz Group and BMW All have issued profit warnings in recent months, citing economic weakness and sluggish demand in China. the world’s largest car market.
Ricoh Luhmann, chief sector economist for transport and logistics at Dutch bank ING, said Germany’s auto sector was significantly exposed to Trump’s tariff threats.
Germany is Europe’s largest exporter of passenger cars to the United States, exporting 23 billion euros ($24.2 billion) worth of passenger cars last year, according to data compiled by statistics agency Eurostat and ING Research. This represents 15% of Germany’s total exports to the United States
Luman said potential tariffs on German automakers would make a bad situation worse.
“It’s the heart of the manufacturing industry, isn’t it?” Luman told CNBC via video call. “So the auto industry is ultimately tied to the steel industry and the chemical industry, so it’s the whole supply chain involved.”
A German government spokesman declined to comment when contacted by CNBC.
Volkswagen, BMW and Mercedes-Benz
While some analysts choose not to take Trump’s pledge to convert German auto firms into US auto companies at face value, they warn that additional US tariffs will exacerbate problems facing the global auto industry.
“It was rhetoric in the campaign, but there will be some pressure on imports, whether it will be through a tariff or some other unilateral action,” said Michael Robinet, executive director of automotive consultancy S&P Global Mobility. CNBC via video call.
“One area that still worries a lot of economists, myself included, is that we’re still basically hovering around 4% unemployment in the US, so we’re going to be trying to do a lot of extra work in the US. be problematic,” he added.
Volkswagens are seen in the employee parking lot of the Volkswagen assembly plant on March 20, 2024 in Chattanooga, Tennessee.
Ilyas Nouvelage | Getty Images News | Getty Images
Apart from Trump’s proposed tariffs on China, Canada and Mexico, the US president-elect has promised to apply a blanket. 10% or 20% duty on all goods coming into the country. However, it is unclear whether this promise will translate into US policy.
“We are evaluating Trump’s proposed tariffs,” a Volkswagen spokeswoman told CNBC via email.
The Wolfsburg-headquartered company said more than 90% of the vehicles it currently sells in the US market are produced in North America and meet the criteria for duty-free treatment under the US-Canada-Mexico Free Trade Agreement (USMCA). .
Nevertheless, it is he thought Trump’s proposed tariffs on Canada and Mexico would end the USMCA, he said.

Mercedes Benz, meanwhile, said it employs more than 11,000 people in the U.S., producing mostly passenger cars and vans at 12 major locations. “We look forward to a constructive dialogue with the new US administration,” the spokesperson told CNBC.
BMW, which declined to comment on the prospect of Trump’s tariff threats, has nationwide operations in about 30 locations in 12 US states, including the world’s largest BMW manufacturing facility in Spartanburg, South Carolina.
Shares of Volkswagen and BMW are down about 23% for the year, while Mercedes-Benz Group is down about 13% over the same period.
“Everyone should be ready”
“Trump wants more tariffs, so everyone needs to be ready,” Julia Poliscanova, senior director of vehicle and e-mobility supply chains at the campaign group Transportation and Environment, told CNBC via video call.
“I think it’s just important that Europe stays the course, whether it’s in the European Green Deal or the electrification agenda. Trump risks leaving America behind on a lot of these clean technologies and EVs, so this is an opportunity for Europe in fact, to speed it up at the same time,” Poliscanova said.
“It will be bad news in the short term, for example, for German carmakers, but you have to understand that’s the way the world is. We just have to do what’s best for Europe and Europe’s industrial interests – and that’s not slowing down,” he added.