GEMA returns with plans for game marketing awards
Thehe Global Academy of Entertainment for Arts and Sciences (GEMA) revives the game marketing awards that were once a major recognition of the work of game traders.
Stacey La Cotter, president and CEO of GEMA, said in an interview with Gamesbeat that there was no 2018 game marketing event, but Good Game Marketing is still happening as you can see with Gears of War’s videos below.
The Non -Profit Group, which has existed in various forms since 1965, created the MI6 game marketing awards when it was known as Promax. He migrates to IDG as awards for gaming marketing. The awards paused during the pandemic, and then Promax and Gema combined and returned the rights back and this year’s show would be the first under the flag of GEMA.
I went to these awards shows during the day. Recall Ubisoft won 27 awards At the event for his contribution to the 2014 show marketing.
“Many users are not aware that there are this group of people behind the scenes, strategically sitting there, trying to tell a story to engage you in the world,” Cotter said. “And it’s just so fascinating. So as an organization, this is a large part of what we want to do. We want to help put these marketers in the end loans. These are those moments of pop culture that create and resonate with people. “
Gema said the organization was redirected last year, rebranded to meet all the entertainment marketing.
“With GEMA, we are really just about celebrating the incredible impact that strategic and creative marketing have on fun. We are here to support and empower the people and companies that really revive these stories, shaping the culture and which are responsible for engaging the audience around the world, “Cotter said. “As a non -profit purpose, our focus is to really help the entertainment marketing community grow, to connect and really inspire the future of telling stories and innovations.”
The gaming industry has had a difficult time with more than 35,000 abbreviations in the last 32 months or more. There are consolidations and the closure of the studio. Cotter said it is important to strengthen the commitment to celebrate creativity and hard work right now.
“We are here to celebrate, we are here to support and be non -profit,” she said.
The group brought together a board of directors of different people in the game industry from different companies. GEMA develops programs and events for the future, with the prize show coming later throughout the year. The group has special interest groups in support of women and building membership.
“Our focus this year is to deeply connect the industry,” she said.
As for marketing, Cotter said, “You really can’t talk about marketing, especially in fun without talking about IP in a transmedia landscape. And so in today’s entertainment landscape, IP is more than only the brand. This is really the basis for telling stories and the fans’ commitment. The game has become such a powerful engine in telling Transmedia, really showing the stories and how they can seamlessly stretch into movies and television shows and music, and then in life experiences. “
She said that verticals for fun develop together, fans looking for more and more interactive worlds to explore.
By the way, I think the song of Mad World of Tears for Fears, played on the trailer for the destroyed landscape of Gears of War, was an example of a great game marketing. This debuted in 2007 when Microsoft launched a new trailer recently for Gears of War: E-Day, he used some of the same music.
Both videos are a powerful game marketing that has resonated over the years. I liked and Dead Island 2 Trailer was all that the game was not. This reminds Cotera that marketing is art and science, with analysis of data, it is like learning human behavior, which helps to inform stories, design and engagement.
“Everything you said supported the meaning of what marketers do,” Cotter said. “That is why it was really important when we went through the Convention on the Name of the Organization, that the arts and sciences were there.”
The Los Angeles group is a trading organization for professionals, but it is not in itself a lobbying organization.
The members of the Group group include Todd Lydette, Head of Entertainment Partnerships at Roblox; Chris Kramer, leader of North America communications at Tencent Games; Remy Sklar, SVP for communications and public relations at Warner Bros. Games; Matt Edelman, Coo on Super League Enterprise; Sundance Digiovanni, Chief Innovation Officer of ESL Facit Group; Melissa Bell, EVP of Global Marketing at Warner Bros. Games; And Rishi Chadha, head of scaled partnerships at Meta Reality Labs.
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