Finland’s Oura went from a tiny Kickstarter campaign to a $5.2 billion startup with Cristiano Ronaldo and Prince Harry among its fans

Mark uck Uckberg, Cristiano Ronaldo, Jennifer Enister and Prince Harry have something in common. They all have our rings.

FINALLY FINALLY FINALLY FINALLY is on the verge of growth, as the main technology is leading its niche innovation. Recently, the demand is slammed this year, which will end this year and approaching $ 500 million marks.

In December, OURA was just left for International Financing D, which led to a loyalty management management, which company estimates $ 5.2 billion. The injection of capital is a key haven, given that ours were rated only two years ago in the middle of that figure.

The galning technology market expands By 14.6% by the end of the decade. From that group, smart glasses and rings see the most growth.

This can be just the beginning of our popularity, as the company also has plans to go beyond the ring through a new funding inflow, CEO Tom Hale saidA number

“We see that it is now cultural that ours becomes the transcript of how you are doing. It’s like a doctor’s note, “said Hale Fortuneis Leadership Next: Podcast at the beginning of this year.

So what made you deserve the opponent’s apple watches?

Tilting sleep

Factory in Finland Founded by Petersu Lautta, Marchaku Koskela and Karary Kitania, who wanted to find a way to provide health information one’s fingerA number

2015 More than $ 650,000 At the end and exceeding its purpose six times. Next year, OURA won an innovative CES award that helped it to establish it as a developing technology company.

From the early days, our approach to overall health is highly desirable that it is in the center of attention growing health. More specifically, the circle of us gave people ideas on their sleeping levels, which hits the “collection of certain customers” in a sweet place, “Hale said. is Financial Times:A number

Our program shows its users “Preparation Assessment” from one to 100, which reveals their preparation of the day based on different health measurements, including sleep quality, body temperature, etc.

“Easy technology is for everyone who wants to better understand their health condition and live longer to live longer,” said Hale.

Apple or Garmin from SmartWatches serves daily utility or follow-up exercise, but it is not convenient to wear all day. They can also be charged more often. On the other hand, our snakes fit more uninterruptedly as an accessory and have a longer battery.

The latest version of OurA Ring 4, that have been launched in OctoberIt is aimed at even more brilliant with his gloss and feel.

Don’t let you deceive you fool you to think that they are less. They follow a subscription model worth $ 6 a month, and the ring is worth $ 350.

Put the ring on it

Health and longevity are hot topics, and Mera plays a long game in the game and technical market in food.

Famous people have been noticed that our rings are wearing, the culmination of the total block of the device has been collected in the last decade. The chief cases believe that the device stimulates their performance by giving them features on them Energy level during the day.

For now, the leader is the leader in technological technology. Hey confidently wrote Apple is ready in the dressed ring market, leaving the Finnish company with a small but growing pool of competitors.

But Hale noticed that people couple couple with another tired-often time, Apple Watch, she said FortuneA number

There are many competitors. For example, this summer Samsung has launched the Galaxy Ring, which does not charge a subscription fee and is preparing one of the largest technology companies in the world. Hale is still surprised by competition. He claims that it subsequent Represents the unique value of this category of this category.

At the same time, OURA RING finds new ways to be irreplaceable. It has been used In marriage proposals and mentioned how stressed Americans are headed by Donald Trump choiceA number

Women exceed the fastest growing section at the age of 25 to 34, which represent one-third of women using its rings. After Trump’s victory, Hale expressed concern about the privacy of medical data, assuring users that their information was kept secret.

“Our business model we serve you, and our goal is to serve you to improve your health,” Hale said FortuneA number of “You think about some of our competition, maybe they’re not very meticulous, or they’re just having stronger stimulus that they really have something, they’re not 100% focused.”

Initially, a version of this story has been published Fortune.com On 20th December 2024A number

This story was originally shown Fortune.com