Figma sent a letter of termination and bias to Mila through the term “Development Mode”

We can witness the creation of a new feud in the technology industry between competitors. Figma sent a letter of termination and addiction to the popular startup Ai-Code Lovable, Figma confirmed to TechCrunch.

The letter tells your loved ones to stop using the term “Dev Mode” for a new product feature. Figma, which also has a feature called Dev Mode, successfully retain this brand last year, according to to the US Patent and Trademark Service in the USS

The wild is that Dev Mode is a common term used in many products that take care of software programmers. It’s like editing mode. Software products from giant companies such as Apple iOS., Chrome on Google., Xbox of Microsoft Have functions officially called “developer mode”, which then receive a nickname “Dev Mode” in reference materials.

Even Dev Mode itself is usually used. For example Atlassian used it in products that pre -date Figma ‘S copyright for years. And is so Total Name of Characteristics In countless open source software projects.

Figma tells TechCrunch that his trademark only refers to the shortcut “Dev Mode” – not in the full term “developer mode”. Still, it’s a bit like a bug trade marking to refer to “bugs.”

Since Figma wants to own the term, he has little choice but sends letters to terminate and distilist. (The letter as much Of X pointedIt was also very polite.) If Figma did not protect the term, it can be absorbed as a common term and the trademark becomes inapplicable.

Some of the Internet claim that this term is already common, should never be allowed to be a trademark and say that loved ones should fight.

The co -founder and CEO of Lovable, Anton Osika, tells TechCrunch that his company has not intended to honor Figma’s search and change the name of the function so far.

We’ll see if Figma escalates. He has other things in his mind. Tuesday, Figma has announced that she has filed confidential IPO documents. However, if Figma takes legal action, taking an international legal battle may be expensive for the Swedish startup at an early stage, kind, kind, which raised a round of seeds of $ 15 million in FebruaryS

More interesting is that Lovable is one of the rising stars of the so-called “vibration encoding”. It is there that users can describe what they want in a text prompt and the product builds it – supplemented by code. Its Dev Mode featured a few weeks ago to allow users to edit this code.

Favorite is advertised as a competitor of Figma, announcing his homepage The fact that designers can use Mill “without annoying work to prototype in tools like Figma”. And a lot Recently launched startups do just thatS

So this is not just a trademark dispute. It is also a bigger competitor who cracks his bones annoying up. Figma was worth $ 12.5 billion About a year ago.

A spokesman for Figma almost admits so much. The person told TechCrunch that Figma did not send letters of termination and distilist to other technology companies over the deadline, such as Microsoft, as their products are “in a different category of goods and services”.

And Lovable’s Osika is ready to throw a few strokes from its own TechCrunch telling, which “Figma should focus on making its product great”, not marketing brands. He also tells TechCrunch that Lovable successfully earns customers away from Figma and other similar design tools created in the era before LLMS.

As for the overall threat of vibration coding products, In conversation Last month with Garry Tan of Y Combinator, Figma Dylan Field CEO naturally Pooh-Poohed idea.

Field said that although people liked Vibe encoding its speed, “You also want to give people a way not only to start and prototype quickly, but also to reach the finish. Here is the interruption, not just for the design but also for the code.”

The Osika still seems ready to compete. When he shared a copy of the letter of Figma on X, he uses The grinning emoji.

Note: This story has been updated with Lovable comments.