Ferrari will increase prices by 10% in some models to offset automatic tariffs
Ferrari logo is seen outside the Ferrari headquarters in Maranello, Italy.
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Ferrari Said, Thursday, after April 1, in response to new car tariffs, in certain models will increase prices by 10%, up to $ 50,000 to $ 50,000 to $ 50,000.
Maranello, the Italian-based sports car manufacturer, said that prices will remain unchanged for all cars imported on April 2. After that, “Commercial Terms” For Three – Ferrari 296, SF90 and Roma will remain unchanged for three ” The company was released.
Again, more popular models, including Purosugue SUV, 12Carini and F80, will receive up to 10% price growth.
For Purosangue, which began for about $ 430,000, this price increase reaches about $ 43,000. The increase in a limited number of $ 3.5 million will add over $ 350,000 to the growth rate for F80.
President Donald Trump Wednesday Announced 25% tariffs in all cars not in the United States Ferrari produces all his cars in the Maranello factory.
Last year, Ferrari produced 13,752 cars. The company plans to launch the first electric Ferrari in October.
It does not know what the effects on the sale of tariffs will be unknown, because there are more than one year waiting list for most vehicles. Ferrari buyers are usually rich enough to easily absorb price increases.
Ferrari said on Thursday, “Verifies financial goals for 2025,” but added that “profit percentage of interest is 50 key points”.
In an interview with CNBC, Ferrari CEO Benedetto Vigna, Although Ferrari buyers are rich, the company must be sensitive to the most of the value added.
“When you look at the customer, we think that these people are taking Ferrari, they must work,” he said. “We must respect them. Because the most important thing for us is the customer. So we need to make sure we treat them properly.”
Ferrari shares were slightly higher Thursday morning The shares of the “Great Three” cars of the United States were mainly low.