Fanatics, LA sports teams partner to donate funds from new #LAStrong apparel in response to wildfires

Fanatics announced Friday that it is partnering with 15 Los Angeles-based sports teams and professional leagues to launch #LAStrong merchandise as wildfires are burning the area.

Fires have about 30,000 acres of land were burned and destroyed more than 10,000 buildings, leaving many homeless.

At least 10 people died.

Teams included in the merchandise include the Dodgers and Angels, Chargers and Rams, Lakers and Clippers and Kings and Ducks, as well as two MLS teams, the Galaxy and LAFC, and USC.

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Fanatics has partnered with Los Angeles sports teams to donate money through #LAStong apparel. (Fanatics / Fox News)

“My heart breaks as we all watch the horror continue to unfold in Los Angeles and completely upend so many lives. The devastation caused by these fires is unimaginable,” wrote Fanatics CEO Michael Rubin.

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“Many people I consider family, including our employees there, have been directly affected, and our organization is coming together to try to make a real impact as quickly as possible. Today, we’re proud to be teaming up with the Los Angeles sports community.” “The LA Strong product collection.”

Plumes of smoke rise as a brush fire burns in Pacific Palisades, California, on January 7, 2025. (David Swanson/AFP via Getty Images/Getty Images)

Rubin added that 100% of the proceeds will be donated by Fanatics, leagues and sports organizations to the LA Fire Department Foundation and the American Red Cross “as they continue their heroic actions to help as many people as possible.”

“What’s happening is absolutely heartbreaking and it’s our duty to use our platform in every way we can… and we’re working around the clock to find ways to provide additional relief in Los Angeles. #LAStong.”

A number of sports events were affected in the area. The Kings and Lakers games were both postponed, and Monday night’s NFL playoff game Vikings and rams moved to Arizona.

On Tuesday, January 7, a firefighting plane crashed into a Pacific Palisades fir tree. (Brian van der Brugge/Los Angeles Times via Getty Images/Getty Images)

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It was announced Friday that the Rose Bowl Half Marathon and 5K will also be postponed.

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