‘Even lower than our…’ Gaurav Taneja raises doubt on Shark Tank India’s impact as branding tool

Gaurav Taneja, a former pilot turned YouTuber, has questioned the branding impact of Shark Tank India after he failed to land a deal from the show recently.Taneja after not getting a deal for his BeastLife extras on Shark Tank India season 4 raised questions about the show’s marketing power.

In a post on LinkedIn, Taneja wrote BeastLife: to: Shark Tank India and it was a fantastic experience.Many tout the show as a huge branding tool, even if you don’t secure the deal, the exposure is priceless.

Naturally, we expected a huge increase in website traffic given the strong brand value and huge audience that Shark Tank has built over four seasons.

🔹 Traffic is on Rosier Foods start day: 𝟬𝟴𝗞
🔹 Traffic is on BeastLife: start day: 𝟯𝟴𝗞
🔹 Traffic and beyond hashtag #SharkTank Release date: 2K

Surprisingly, Shark Tank traffic was even lower than our own Instagram Stories push.”

He wondered if Shark Tank India might lose popularity due to being under a paywall. “The show might get a lot of attention when the episodes are uploaded on YouTube (making it free for a larger audience),” he said. adding that “skipping the telecast of Season 4 was a strategic misstep.”

In the latest episode of Shark Tank India Season 4, Taneja appeared as a pitcher with her business partner BeastLife, a fitness brand that sells a variety of products such as easily digestible protein supplements, creatine monohydrate, and energy boosters. additions.

During the pitch, they claimed the brand quickly gained traction, registering sales of Rs 1 billion within just an hour of launching its website.

Taneja, the Flying Beast, also found herself in another controversy for promoting a brand other than BeastLife through Shark Tank India.She was seen promoting Rosier Foods, another brand known for its organic Vedic technique for making ghee.Other popular products of the brand are oil, amlaprash, raw and natural honey as well as nut butter.

Social media users were outraged by the promotional exercise. Some users even suggested that people should stop consuming content from influencers like Gaurav Taneja. Others felt that the move was hypocritical as YouTube did not say anything to Rosier Foods on the show, but is now promoting it through Shark Tank.