Dwayne ‘The Rock’ Johnson, Mark Wahlberg bring in millions with celebrity tequila brands
Jason Momoa told FOX Business that his Meili Vodka brand is designed to be a “natural drink” with no unnecessary ingredients.
Some Hollywood stars in 2024 were successful in the drink business and one had a big failure.
Dwayne “The Rock” Johnson Teremana Tequila is the most successful tequila brand.
It is also the ninth most successful flagship brand across all categories, according to Spirits Business.
According to Spirits Business, Johnson’s tequila company is worth an estimated $3.5 billion.
Dwayne Johnson and Mark Wahlberg’s tequila companies have made millions. (Getty Images/Getty Images)
SAMMY HAGAR SAYS ONE TRUCK FOUND IN BORDER CITY
Below is a look at other popular alcohol brands that were successful in 2024.
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818 Tequila, Kendall Jenner
Kendall Jenner’s 818 Tequila Launched in May 2021. According to Spirits Business, sales increased by 150% in the first 12 days after Jenner launched her tequila brand in the UK in 2023.
Kendall Jenner’s 818 Tequila launches in 2021. (Kevin Mazur/Getty Images for Atlantis The Royal/Getty Images)
Fast Company reported that Jenner’s blanco tequila dropped its price from $39.99 to $29.99 in 2023 in response to customer demand.The $10 price cut doubled sales by mid-2024, according to the outlet.
Jason Momoa
Jason Momoa is fairly new to the celebrity brand game. The star and Blaine Halvorson teamed up to launch Meili Vodka in 2023.
Jason Momoa launched Meili Vodka in 2023. (Vivien Killilea/Getty Images for Meili Vodka/Getty Images)
Earlier this month, Momoa told FOX Business what it takes to build a successful alcohol brand with so many well-known competitors.
“I like all spirits. You can have a lot of different kinds. I like whiskeys, scotches, and mezcals, but vodka is pretty good, and it’s been around for a long time.
WATCH: Jason Momoa shares what sets his vodka brand apart from other popular spirits
Jason Momoa told FOX Business that his Meili Vodka brand is designed to be a “natural drink” with no added ingredients.
“So we wanted to make something that you can just sip and sip naturally. It’s treated as an ingredient, not a spirit, so we wanted to go with that,” Momoa said.
Sammy Hagar
Sammy Hagar and business partner Guy Fieri haven’t had as good a year as celebrity-backed alcohol brands.
Hagar and Fieri co-own the Santo Spirits tequila brand.
In November, Santo Spirits had two trucks carrying $1 million in product stolen in Laredo, Texas, after moving it across the border from Mexico.
Sammy Hagar and Guy Fieri founded Santo Spirits in 2017. (Ethan Miller/Getty Images for Saints: Holy Pure Mezquila/Getty Images)
The missing trucks were carrying 24,240 bottles Santo Blanco and Reposado and a specially made Extra Añejo, aged for 39 months.
Hagar told FOX Business this month that the brand will be more careful when it comes to shipping in the future.
“We will pay more attention,” said the 77-year-old man. “You think everything is fine, you think. “Hey, the truck has crossed the border, everything is fine.” No, it crossed the line and it wasn’t good, so we’re really careful now.”
WATCH: Sammy Hagar and Guy Fieri ‘going to be really careful’ sending tequila trucks across border after heist
Sammy Hagar told FOX Business that he and business partner Guy Fieri will pay “more attention” to moving the tequila after the robbery.
The rock star is proud of the Santo brand.
“We cut the agaves hard,” he said. “Most people leave a bunch of greens in there. They also use younger agaves. And you have to add sugar and stuff to it. We don’t do any of that.” in the barrel until it gets the color we want, the taste we want.
Fieri and Hagar launched Santo Spirits in 2017 and operate out of El Viejito Distillery in the highlands of Jalisco, Mexico.
Mark Wahlberg
Mark Wahlberg became an investor in the Flecha Azul tequila brand in 2021 after visiting the distillery in Jalisco, Mexico with co-founders Aron Marquez and Abraham Unser.
Mark Wahlberg is the co-owner of Flecha Azul Tequila. (Denise Truscello/Getty Images for Palms Resort & Casino/Getty Images)
In July 2023, Wahlberg took to Instagram to announce that Flecha Azul had been voted “the #1 tequila in the world.”
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In 2024, Wahlberg opened a new location for his restaurant serving his tequila, Flecha Cantina, in Las Vegas.
Matthew McConaughey
Matthew McConaughey and wife Camilla McConaughey co-founded their tequila company, Pantalones Tequila, in 2023.
Pants offers three types of tequila: blanco, reposado and añejo.
Camila McConaughey and Matthew McConaughey launched Pantalones Tequila in 2023. (Gary Miller/Getty Images/Getty Images)
“We met with pearls and from that first sip we knew we wanted to create something special together. Tequila has been and remains a part of our history, so the challenge of creating our favorite tequila was a perfect fit and a natural next chapter for our joint venture.” for the partnership and for us as a couple,” Matthew and Camilla said on their website.
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“Once we made an exceptional tequila that spoke for itself, we then wanted to put the fun back into tequila; Over the past decade, the tequila industry has seemed increasingly serious, and sometimes even snooty.
“That’s not what tequila is about for us and our friends, so we wanted to buck that trend. We had 47 tastings before it went to market. That process led us to a smooth, balanced, organic agave flavor with just the right hint of sweetness on the tail end.” which you will find in every sip.’
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According to Forbes, Panatalones Tequila made its mark in its first year on the shelves, with the magazine reporting that the brand won top honors at the San Francisco World Spirits Competition.
Bob Dylan
Bob Dylan launched his own whiskey brand, Heaven’s Door Spirits, in 2018. Dylan teamed up with Mark Bushala to turn a former Tennessee church into a distillery.
“You don’t always find inspiration. Sometimes it finds you. We wanted to create a collection of American whiskeys that each tell their own story,” Dylan said in a press release at the time.
Bob Dylan’s Heaven’s Door Spirits was released in 2018. (Courtesy Heaven’s Door Spirits / Fox News)
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Dylan elaborated on the whiskey company’s website, saying: “I wanted to create a collection of American whiskeys that tell a story in their own way. the best whiskey spirits the world has to offer. This is a great whiskey.
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