Don Julio’s grandson Lalo González launches limited edition High Proof tequila

Based on the desire to provide consumers with exclusively assembled innovative products From MexicoOne spirit brand is staying true to its commitment to producing only unadulterated blanco tequila as the company continues to evolve its product line amid shifts in the spirits category.

Eduardo “Lalo” González, grandson of Don Julio and co-founder of Lalo Spirits, has introduced High Proof, a limited edition 108 proof (54% ABV) tequila blanco, expanding the brand’s portfolio from a single product.

“High proof is the unsolved version of our 80 proof,” Gonzalez told FOX Business some tequila which doesn’t get watered down. All the flavors, the aromas, the flavor profile of the juice. It’s even more pronounced.”

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Lalo Gonzalez launched Lalo Spirits with his childhood friend and co-founder David Carballido. (Lalo Tequila/Fox News)

Cinnamon, cooked agave and tropical notes are among the sharp aromas found in High Proof’s effervescence.

“It’s very well balanced,” Gonzalez said.

High Proof is made with only three ingredients. source of agave From the highlands of Jalisco, water from the distillation well and champagne yeast.

“We did four different yeast trials and one that kind of highlighted this balance that I wanted in the final product; champagne yeastGonzales said.

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Lalo González’s High Proof tequila is made with agave from Jalisco, Mexico, a still, and champagne yeast. (Lalo Tequila/Fox News)

With the help of his childhood friend and co-founder David Carballido, Gonzalez launched High Proof on digital shelves in late October 2024. The product sold out on the brand’s website within a week.

“We were good, we need more,” he said.

Today, consumers can purchase the second drop of High Proof, which retails for $74.99, online and in select stores and restaurants.

“It kind of gives us the North Star of how we’re going to do it this year,” Gonzalez said.

Gonzalez revealed that due to the success of High Proof, the Lalo team is strongly considering limited releases several times a year.

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Lalo Gonzalez is the grandson of Don Julio. |: Fox News

With overwhelming consumer demand for the age-old phrase, Gonzalez said he often finds himself drumming up new ideas and considering; blanco features.

“The consumer is looking for more sophisticated options, more authentic options in spirits and tequila, obviously,” he said to learn more about what they drink, eat and put into their bodies.”

González says Lalo can tweak a limited batch of products by researching agave from a region outside of Jalisco, experimenting with preparation and extraction methods, yeast types and water source to expand.

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“Using rainwater is possible, although difficult,” Gonzalez told FOX Business. “I don’t know how sustainable that is.”

“It’s in the realm of limited edition possibilities.”