Discord announces a mobile advertising format to extend the advertising opportunities of the game

Discord Advertised plans to expand your successful advertising format of mobile devices. This strategic move marks the first offering of the company’s mobile ads, significantly expanding the scope of advertisers, while maintaining Discord’s commitment to the first, award -oriented advertising experiences.

The original video search pilot will start in June 2025, offering advertisers a major opportunity to show trailers, make impactful messages and emphasize the premium content of the Discord players community.

Other media reported This discord is in conversations to get out publicly, so it makes sense to look for ways to improve revenue. Earlier this week at the Game Developer Conference, Advertised Discord His social SDK to improve users’ engagement.

“The expansion of our advertising platform to mobile devices is obvious, a natural evolution in our strategy. Our mission is to create the most authentic, player-oriented advertising platform in the galaxy. This extension will provide the brand partners with a highly engaged, free mobile audience.

Started just a year ago, the Discord advertising business initially focused on driving the opening of the game with its reward advertising format, Quests. Since then, the supply has been expanding to include video searches, expanding the audience of its advertisers outside the game industry to the media and entertainment. This first iteration of mobile videos focuses on the goals of the brand’s awareness, providing a first -class full -screen format, while maintaining OPT adaptation and rewarded quest.

“We went wide and focused on being a community platform soon,” says Jason Citron, CEO of Discord, in an interview with Gamesbeat. “And what we learned was really that the people who really love and were passionate about our products were the people who play games and use the discord for other things. But when we built and deliver features that make it easier to play games or walk with their friends before you do and after playing games.”

Citron added: “So since the beginning of last year we have decided to give up this basic value of value and as part of it we have not only thought that the player, but also the industry. How can we help developers? So that made us start Quest last year.”

Discord will also implement a new GDC search ability, so Devs can launch videos on mobile games before launching or seasonal updates before launching, while previously only on the desktop and then the social SDK, Citron said.

“We started working on it last year and went into very early access with two games, and now we are ready to have a big party to go out,” Citron said.

The Discord advertising platform has its format of Quests Premium Premium Quests, which is now available in two varieties:
● Video Quarsts: Focused on driving awareness, this format is ideal for trailers, new season messages, content download drops (DLC) and other video content. The upcoming expansion of video searches to Mobile will help advertisers extend the range of their campaign, open the door to new advertising opportunities such as mobile games and more.

● Play
Unlock prizes, creating an authentic connection between the players and the games they love. Since its launch, Quarsts have been feeding successful advertising campaigns with some of the most popular and recognizable games for games, media and entertainment, including Diablo, Street Fighter, Max’s’s
Dune: Prophecy, World of Warcraft, Genshin Impact and others.

Discord said Mihoyo used quests to load its audience around a big update that introduced a new hero, world and story events in Genshin Impact. They started a high -value Play Quest. The campaign attracted millions of participants and generated an 80% increase in
Time to play during the week when demand was running.

Max aims to build excitement and raise awareness of its long -awaited TV series Dune: Prophecy, engaging the audience and creating a buzzing before the premiere. Max partnered with Discord to launch the first video search, including a 2-minute 38-second trailer that achieved 85% grade of completion.

● Nexon games have caused awareness and consideration for the first offspring, their new MMO shooter,
During the launch of Season 2. Discord created a video search with their trailer and offered an exceptional award in the game. The campaign generates over 1 million videos, with 10% coming organically through players sharing video with friends.

Discord is available anywhere its users play, including PC, Mobile and Native Integrate with Xbox and
PlayStation.

Companies interested in participating in the video of the mobile program are encouraged to connect
The discord for involvement in the pilot possibility.