Circle Circle is raising $ 60 million to surround electronic marketing with an app for apps

The e -commerce boom after a pandemic meant that the stores moved online. However, some traders have ended with dozens of separate applications suppliers to accommodate everything from supply chains to inventory to marketing. The founders of the shop circle realized that and either built or bought Many such applications. The company has now raised $ 60 million in raising funds from Serie B led by Nextalia Ventures To increase this strategy.

With this funding, Shop Circle has also completed the acquisition of AIDEN, software powered by AI, “management sales” used by such e -commerce giants such as LG, Prenatal and Intersport, among others.

The Circle store claims that revenues year to year increased by 110%, which helped him raise funds, as well as his focus on trade -oriented products powered by the increasing power of generative AI integration. He has also been profitable for two consecutive years.

“Our main solutions range from AI-managed products, mainly for trade, sale, inspection management, inventory management and strength, is that all software is collected under a platform for a united store store,” said CEO and co-founder Luka Pictures.

Asked about their competitors, he said, “We have several competitors for each of the category … But none of them has all the products under one platform.”

In fact, part of the success of the Shop Circle lies in its deep integration with Shopify: “Shopify is a partner for us and we are the largest solution provider at the Shopify app store, mainly the App Store of Shopify,” he said.

In a statement, Francesco Kanzoni, CEO of Nextalia, said: “Circle Circle stands out in the industry with its innovative approach to providing a single B2B software package.”

Additional participants in this funding round included Catalyst Endeavor, along with existing investors such as NFX, QED investors, 645 Ventures, 3VC and i80 Group.

This last fundraising follows an increase of $ 120 million 2023, which was led by 645 endeavors and 3VC.