Bereal who says there are 40 million monthly users, deploying ads in the US

It’s time for Bereal In order to become real, it is difficult to make a profit from an app for social sharing of photos without selling ads or membership. Now, after € 500 million Exit the French mobile publisher VoodooBereal introduces a US advertisement

Its initial products include ads in the same dual camera submission as well as the brand’s full -day absorption. The app already tests ads with companies such as Levi’s, Nike, Netflix and Amazon, but will now launch a full advertising platform in the United States.

The company has appointed Ben Moore, earlier than Tiktok, to run an American team focused on sales, partnerships and growth.

As he strives for WOO advertisers, Bereal told TechCrunch that it has approximately 40 million active users a month, including 5 million active users a month in the United States, Bereal says 85% of its users are Gen Z. (TechCrunch could not independently check these numbers.)

The app today faces the challenge of remaining appropriate in a competitive social landscape where they come and go fads.

Founded in 2019, the ephemeral social application not flowering By 2022, after securing a $ 30 million round of A16Z and Accel. Even Meta and Tiktok They wanted to take advantage of Bereal’s virus.

By October 2022. Application Sensor Tower calculated that 53 million people have downloaded the app, although only about 9% of Android active users have opened the app every day. The app struck a cultural cornerstone when it was Parodied on SNL the same monthS

According to data from the third -party analysis company AppfiguresSo far, Bereal has been withdrawn 115 million times on iOS and Android, with 33% of these downloads coming from the United States, but in the last few years the withdrawals have been delayed by its virus moment. In 2023, the withdrawals worldwide amounted to approximately 31.5 million, which decreased by 60% compared to the year to 12.7 million in 2024.