Authentic Brands buying Dockers from Levi Strauss for more than $300M

The authentic brand group and Levi Strauss & Co. have agreed to the former figure to acquire the former port.

Tuesday was declared authentic Purchase The intellectual property of the famous Khakand and Chinos brand, created by Levi Strauss and Q. In the 1980s.

Levi Strauss has said that Dockers sells “initial” value $ 311 million “subject to common adjustments and conditions.”

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Image: The Levi Shop Logo is seen in the Belai Dacha shopping center of Moscow, 2016. On April 23. (Reuters / Grigory Dukor / File Photo / Reuters)

The acquisition of IP and Dockers ‘US and Dockers’ uses is expected to close in late July, followed by the rest of the brand’s actions in January next year, according to Levi Straus.

Levi Strauss He said that it could paint more from the planned sale, “Validity of $ 80 million through honors during the years.”

“In casual wear, his legacy gives a strong basis, but the real opportunity is lying to the brand for the new generation,” said Matt Meddox. “Through our global platform and a deep licensing network, we are committed to its growth and date of modernity to save the brand.”

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According to the company, its licensing network includes more than 1,700 partners.

For Levi Straus, General Director Michel Gas noted that selling ports “Our portfolio with our strategic priorities equates our strategic priority approach, increasing our international presence and opportunities. Women’s and Dinim Lifestyle“

Docs of validity of Dockers comes in seven and a half months, when Levi Strauss said it looked at the “Strategic Alternatives” brand.

ABG logo (ABG) logo is viewed on the background of smartphone and computer screen. (Pavlo Gonchar / Sopa Images / Lightrockets Vitty Images / Getty Images)

Gas said during Levi Strasuss ” earnings call In October, the decision to do this is “everything in the spotlight”, adding that the company’s “intention to go” will really strengthen our focus on the Levi brand and accelerate beyond yoga.

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The authentic part of the “CENTRAL COMPANIES” is a “functioning partner” as well as the main categories, such as in the USA and Canada, clothing shirts and active clothing.

Dockers will join many brands under a valid portfolio such as Reebok, juicy couture and spour.