At the box office “Oscar Weekend” there is a huge problem for cinemas
The biggest night in Hollywood behind us. Oscar took place on Sunday, and “Anora” by Sean Baker leaves as a great winnerAlmost removing the clean shift that ended with the best victory of the picture. It was a great feat for Indie -Film made for just $ 6 million. Having won the award for the best director, Baker even used a huge piece of his speech to make an enchanted request in Hollywood to make movies for theaters rather than broadcast, as well as calling the audience to seek theatrical experience.
But ironically, however, the rental was barren, when the Academy’s reward unfolded, and Marvel’s “Captain American: Brave New World” headed charts for a third straight weekend with $ 15 million. Meanwhile, the basic functions of the “” last breath “became the only major new issue that received $ 7.8 million. It was a lousy screening overall, and the domestic cashier barely cleared $ 50 million over the weekend. should not be in this way.
Let’s look back on 2024. Over the Oscar’s weekend, last year, “Kung Fu Panda 4” headed the hit -parades healthy $ 58 million. Elsewhere, the nominee for the best picture “DUN: Part Second”, which stretched out $ 46.2 million In the second weekend, while the “imaginary” Blumhouse and Angel Studios “Cabrini” went to the market, giving theaters a lot to offer cinemas. In the end, the “Oscar” used an increase in viewers during 2023, and the theaters saw a healthy turnout. It was a win -win.
Oscars covered the rental and this is a problem
Oscars exist to celebrate the movie, in particular, the kind of cinema that is designed for a large screen. Of course, Netflix and other stretch marks have entered the conversation recently, with A couple of years ago “Apple” code “Coda” even wins the best picture. But these films still have to have some theatrical release to receive the awards of the Academy. In this case, he feels a little wrong that Hollywood has largely left the theaters to dry over the weekend.
Looking at the landscape, it’s not as if there were simply no movies that could be released last weekend. On March 14, a “Black Bag” by Stephen Soderberg, “The Day when Earth exploded:” Looney tunes “,” Opus “A24 and” Opus “and Jack Kvaiid’s Comedy Thriller “Novacaine” Everyone arrives on the same day. Perhaps “black bag” or “novocain” were well placed to succeed on February 28 rather than create unnecessary overcrowded weekend? March 21 Warner Bros. Alto -knitters will also open against Disney. Again, why not move “Alto -Criters” from a loyal blockbuster?
These are just a few examples. The fact is that several studios have finished films that could easily make the Oscar weekend more reliable. Oscar is not a competition like a Super Bowl that can risk immersing a movie weekend. As we saw last year, the right movies can easily succeed against Oscar. There is no good reason to avoid this place on the calendar.
Theater needs a consistent stream of new movies
The fact is that the repair of the cash desk after the closure of the COVID-19 2020 was slower than expected. 2024 to go out a very slow start before bounce back Of course, it did not help because the total box of Gross was below 2023, taking us in the wrong direction. Most of this issue – Hollywood not only released fewer movies as a whole, but also storage of these films in theaters for shorter windows before bringing them to VOD or broadcast.
Upon Cash desk mojoIn 2023, 592 films were released in cinemas, while 2024 – 674. This increase is good. The problem? Theaters are still starving to death on a certain weekend. Just look “Argylle” that leads the worst weekend Super Bowl for 2024 With a gloomy $ 6.2 million. This problem is indeed refundable before 2022 when Movies such as “Batman” remained non -alternative weeks at the end. Theaters absolutely need a consistent product flow to help keep light. The number one number one number one in $ 15 million will simply not reduce it, simple and simple.
Hollywood needs theaters, and the theaters need Hollywood. This is a symbiotic relationship that should continue to work for the development of the industry. In the future, the studio will fill the gaps on the release calendar if they want the theaters to survive. AMC and Regal are not quite financially, and such weekends only worsen things. This is unforgivable. We need to stop. The audience will appear, they just need to show something.