Apple is reported losing $ 1b a year in its streaming service

Apple loses more than $ 1 billion a year in its streaming service, Apple TV+, according to a new report of InformationS Apple TV+ is the only service in the Apple portfolio that is not profitable, the report reveals.

The company has spent about $ 5 billion on content every year since the startup of the streaming service in 2019, but has reduced this number to $ 4.5 billion in 2024. Apple TV+ is known for original shows such as Severance, Ted Lasso, The Morning Show, Silo and Silo and Silo.

Despite the Apple TV+ Productions, which earn more than 2500 nominations and wins, the streaming service is lagging behind Netflix, Disney+ and Amazon Prime Video when it comes to subscribers.

Although Apple does not reveal how many subscribers his streaming service has, the report states that Apple TV+ has approximately 45 million subscribers. For context, netflix leads the streaming industry with 301 million subscribers.