Apple Intelligence is no longer “available now” after an incorrect inquiry for advertising

One of the big Apple Sale for the iPhone 16 was that it would be the first to get Apple Intelligence, the AI ​​package of the company to do things like summarizing texts and generating personalized emoji. But some of the bigger promises, such as the updated Siri, have not yet been realized. As a result, Apple has removed the description “Available now” from the Apple Intelligence target page on the company’s website after a recommendation from an organization to advertise the truth.

The National Advertising Department, which is part of the BBB national programs, He was inquiry In Apple’s ad, he promises Apple Intelligence. He found that while some of the features available on the market by the company are provided to some users, the blanket statement that all Apple intelligence suggestions are “available now” is not accurate, not accurate, not accurate

In general, the problem in the mind of the above is that Apple’s marketing has misleaded people about what features are actually available. While the iPhone 16 composition launches with functionality as priority notifications, Image Playground and Chatgpt Integration, the Apple Intelligence page included other features that were not available immediately. Apple has suggested some disclosures about this – foot and small seal that suggest that these functions will come in future updates – but above said that these distinctions are “neither clear and noticeable nor close to the triggered claims.”

In the end, NAD recommended that Apple dig or change the claim that all features are “available now” and Apple follows this recommendation. An Archived version From the Apple Intelligence company target page, it shows the text “Accessible Now”, which has since been downloaded and no longer appears on the site. In a statement, an Apple spokesman said: “As long as we do not agree with NAD findings related to features that are accessible to users now, we appreciate the opportunity to work with them and follow their recommendations.”

It is remarkable that Apple has decided to kill the “available now” that framed, not to download the promised features that are not yet available, probably thinking that these features are enough to make people buy and wait. But so far, Apple Intelligence is more hassle than a functional sales hook. The features that are available failed to excite or convert clientsS Actually features such as AI summaries of texts and news stories were so bad The fact that many have excluded them. In the meantime Strik Snag after Snag and it looks like it’s delayed until potentially 2026.S All this situation has become so bad that it has led to Changes to Executive Level While the company is confronted to try to get back on the road.

Apple may want to thank NAD for recommended that it reduces Apple Intelligence advertising. It seems that the company may be better to bury these features, not put them in front and center.