Anheuser-Busch CEO wants beer to be called ‘American’ made

Anheuser-Busch encourages its distributors and partners to replace the term “home” during a beer market, claiming that the term reflects the industry identity.

On Wednesday, “Call for American Beer”, General Manager Brendan Whitworth expressed his dissatisfaction with “home” long-term use Describe the American made of beer, Saying it shows it in the bars, at beer stops, grocery corridors and is used by syndicated data suppliers “very often.”

Whitworth begins the six-word letter. “I don’t like the word” home “.

“I ask that the scattered-bush team and our wholesale trade change. Change the bars, change the wild boards, change the signs, change their reports. And wholesale sellers will join us, “he wrote.

Urforth also calls on marketing and research companies such as Kachen and Nilsen.

CIA beer. Brendan Whitwt’s path to the director of a screenshot-plant

Although the word “does not have to use the wrong adjective,” he said, “it’s just not fully attracted to the spirit and passion that is present for the American beer industry and its brands.”

It also lacks “pride, which we all need to take over the products made of this in this big country,” Ettle continued.

Anhuser-Busch CEO Brendarian Whitworth launched his letter to wholesale partners in six words. “I don’t like the word” home “. (Luke Sharrett / Bloomberg Via Getty Images)

This step comes under the patriotic pressure of the White House. President Donald Trump has signed an executive order in his first day in the office to rename Mexican bosom of AmericaA number of Whitworth did not mention the executive order of Trump in his letter.

Whitworth – which served in the sea seas, before joining the CIA, July 2021 was named by Anheuser-Busch CEO by challenges with its controversial 2023 Bud Light. Marketing campaign The transgender alert Dylan Mulvaney, which caused the intelligence and significant boycott of consumers and public figures.

Bud light to “greatly” to spend a marketing of Dylan Mulvaney

Whitworth tried to move beyond the contradictions, starting wings of patriotic or humorous marketing campaigns on a wide range of companies in American culture. They also highlighted the company’s beer and its contribution to the employees responsible for the introduction of the economy and communities.

Anhuser-Busch CEO Brendan Whitwr has expressed its dissatisfaction with American beer to describe “home” long-term use. (Daniel Acker / Bloomberg Via Getty Images / Getty Images)

Wednesday, Whitworth stressed that American beer should be better advertised that the product is made with “American hands”.

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“They make American workers who receive American salary. They rely on American farmers and American raw material suppliers. They support the leader of the American, as well as military and first responders, “he said. “They pay American taxes. And they exist because of the capital investments made in hundreds of local communities, right here in this big country. ”

Whitworth said 99% of fragments are being sold in the United States. In addition, 99% of the components used by the company come from American farmers.

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