Amazon’s new cinema plan is perfect … for the 80s
If you ever need a definitive example of how money does not necessarily buy you success or taste, check out Amazon Studio Arm. The Mega-Rena production department, which is now known as Amazon-MGM, has made films for more than a decade. Very few of the records in his staff were world beats, but this did not deter the outfit from persistence. today reports this Court valence, Amazon’s film division plans to have a personal experience of cinema.
Amazon is obviously preparing to release “up to 14 large, broad commercial films a year to theaters all over the country and around the world.” Each movie would spend 45 days in the theaters before heading for a payment to watch and then pass the video at some point afterwards. This move comes to the shrinking casserole receipts and S Not to mention that it also plans to create an equal number of films that will go directly to Prime, which seems contrasting, given the desire to push people to theaters.
This does not recognize the change in watching habits, especially among the younger people who will soon sit and watch YouTube for hours at once. Or that the box office took a blow because of the Covid-19, from which he never bounced back. Or that many people would soon wait for a movie to become available “free” to a service they are already paying for.
Moreover, it does not take into account the fact that cinemas are becoming more and more inaccessible and not so nice to sit for several hours. Last year, the cinema industry said it would spend To lure customers back. The planned additions included the renovation of chairs and carpets, as well as the construction of zipper and urinary tracts. Nowhere in the list did you mention “Make cinema tickets more cheaper” or “Don’t make viewers sit in half an hour of television ads before the trailers.”
At the risk of sounding obvious, this is a hell of a lot of material so that a company can come out in a year. Especially when so many competitors with better song recordings make far few films and see success. On paper 14 films annually feel like the type of strategy you could get out of in the 1980s. After all, people had fewer opportunities, theaters were more busy, and the studios could rely on the triple abuse of the cashier, the rental markets and the VHS.
This does not help Amazon not promise to make quality Movies, just a lot of them that suggests thinking that does not value shortage. After all, there are many cases of things done and sold in small, limited quantities that get much more attention than something produced massively. Think about how difficult it is for one of those movies about Marvel in recent days to stick to consciousness when you know there will be another one in a month or two.
Call Let’s not overcome this, they are just stupid spy films – but those made with crafts and attention levels are rarely seen in the modern era. The fact that there may be a perennial difference between the records from the series means that every movie receives much more attention. It was in conflict with Amazon’s apparent desire to use Bond’s name to push thousands of different streaming series, game shows and films regularly.
And at the risk of sounding inevitable, it is not as if Amazon’s movie chiffe has been a hit parade so far. Many of the BUZZIO hits on the studios were taken at film festivals, not coming from the inside until his home tariff was ignited. This does not mean that his rivals do better on this front – just read the reviews of Electricity To show you how bad Netflix throws crazy money in C+-tier projects.
I often wonder if people look at the success of Marvel’s big Disney Marvel and I accept it is easy to repeat. Movie like Avengers: Endgame Was the payment on a decade, built from the base of the back of less successful films. In 2024 Disney released In cinemas, but even mega-baby like Disney does it in its seven or eight different divisions.
In terms of attractive terrains, 14 films a year from people who have spent over $ 200 million Red It’s not particularly compelling. Amazon will have to give people a reason to get into the theaters, but it will be a challenge if the focus is on putting more raw material in the pipeline rather than doing something examined or captivated by half the way.
This article originally appeared on Engadget at https://www.engadget.com/enttrainment/amazons-new-cinema-plan-is-is-perfect-for-80s-50653674.html?src=ss=s
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