Amazon debuts AI ‘Interests’ feature for shoppers

Amazon has rolled the beta version of the new new artificial intelligence tool that remains surfaces based on the interests of some buyers in the United States

The feature that Amazon named “interests” – uses large language models, “automatically translated daily language inquiries and attributes that traditional search engines can be developed and turned into products.” Giant e-commerce Tuesday said:

Amazon has announced that the “small subdivision” of US buyers, which now has a purchase tool, can access it with interest from Amazon Shopping App’s “ME” tab.

(Jakub Porzycki / Nufphoto Via Getty Images)

Looking for interest to every Amazon Buyer in the United States “in the coming months.”

Amazon Rolling Ai-Drive Alexa + Service

Interests are functions:

(Jaque Silva / Soup Pictures / Lightrocket Via Getty Images)

Amazon aims to make it faster and more convenient to make purchases of its platform faster and more comfortable.

Previously submitted to the e-commerce giant AI features: to his shopping platform. Amazon’s AI Shopping Assistant Rufus and AI Purchase Guides, for example, both first year.

Amazon completes his “experience before buying” program

Contricolative Tuesday also said that “it will continue to search for ways to raise our purchase experience, making it more convenient and enjoyable for customers.”

(Jaque Silva / Soup Pictures / Lightrocket Via Getty Images)

Generative AI company is used by the company “with our retail business and all business in which we are.” Executive Director Andy Manat During the early February, the analysts and investors said during Amazon’s earnings call.

Amazon is the AI ​​launch competitor $ 4b in openai

Amazon caused $ 638 billion in 2024, almost 11% of the previous year grow. Its net income increased by 59.2 billion dollars.

On Wednesday afternoon, his market capitalization hung about $ 2.13 trillion.