Amazon Boycott is a “calculated strike”, but will the retail giant feel it?

After 24 hours Economic boycott On February 28, the organizers strive for bigger goals. A new action by People’s Union USA asks the supporters not to buy anything from the Amazon retail giant for a week. Amazon’s proposed boycott began yesterday, March 7th.

Avazon avoiding the week is “not only a boycott”, but rather a “calculated strike”, writes People’s Union USA founder John Schwartz on March 4 Instagram PostS

“Any type of sales decline would be successful,” Schwartz told CNET in an email.

He called Amazon’s influence on small business, workers’ treatment and records. “This eclipse is another huge message,” he published on Instagram.

The first major message from the US People’s Union came on February 28 with a 24-hour economic boycott Aimed widely at large corporations. Schwartz encouraged followers to shop instead of small companies. News about the efforts distributed on social media with celebrities such as John Leguzamo, Bete Midler and Mark Rufalo, throwing their support behind the movement.

The group does not claim political affiliation.

“We are not a political party. We are not a protest,” the US National Union wrote on its website. “We are a movement of people organizing to take control of our economy, government and future of our country.”

How could Amazon’s boycott look like

Black Vision for the next boycott It means more than cutting toilet paper supplies or purchases of pulse kitchen gadgets from Amazon’s main website. He wants users to avoid Prime Video, Whole Foods, Zappos, Twitch, Alexa, Audible, Ring and IMDB, all of which are owned by Amazon or a subsidiary.

With More than 100 subsidiariesAmazon’s Tendrils goes deep. He even has creative control over 007 superspy James Bond By its property on MGM Studios.

For someone involved with the Amazon ecosystem, this will mean off Alexa devices, turning off rings chambers and holding the premiere of the third season of Wheel of Time. The fantastic series returns on March 13.

Will Amazon Boycott feel?

Amazon’s boycott has a sense of David and Goliath. Juggernaut of retail and entertainment reported net sales of $ 638 billion in 2024S This was an increase of 11% for 2023.

Schwarz has 366,000 followers on Instagram and 341,000 Tiktok followers – his main social media vehicles to bring out the word. Amazon, meanwhile, has hundreds of millions of customers worldwide.

InertiaCompany for consultation and services on digital markets have traced the hourly sales data from their customer base during a boycott on February 28. The company compares this data to the average sales from the previous eight Friday. Momentum’s analysis showed that Amazon sales increased by 1% over the average during the boycott.

“I would say that the minimal impact on Amazon’s sales during one -day boycott is not necessarily surprising,” leading researcher Andrew Waber told CNET. Waber points out how Amazon exceeds $ 1 billion in sales every day. “This size makes the retailer naturally resistant, especially in terms of short -term interruptions.”

Momentum Commerce will track sales data during a boycott for a week to check that the trends of a day-to-day event play during the longer period.

Next: General Mill, Nestle, Target and Walmart

Amazon’s boycott is just the beginning of a series of boycotts. The US People’s Union exposed a Schedule for future boycottsincluding:

• Nestle (which owns brands, including Carnation and Gerber) from March 21-28.
• Walmart from April 7-13.
• Another widespread economic boycott for the April 18 weekend.
• General Mills (known for Cheerios, Betty Crocker and Pillsbury) on April 21-27.

These companies are not the only objects of boycott efforts. Atlanta, Georgia, Pastor and activist Jamal Bryant promotes a 40-day goal “fast” From this week, to protest against the removal of the trader from policies for diversity, justice and inclusion.

Boycots are a way for consumers to pay attention to the concerns and find ways to bring their expenses with their political, economic and social goals. This may not hurt the most important order of a company like Amazon, but economic boycotts are certainly generating discussions with social media. If nothing else, he asks consumers to consider where they want their money to go.