AI improves both individual and team performance, new study finds. Will companies draw the right lessons from it?
Hi and greet the eye Ai. In this publication. The new study involves that AI can be a team player … Openai causes its COO, while General Managing Sam Altman supports postponement of Apple’s search delay.
Proof of AI’s positive impact remains productivity. But while many leaders AI view as a substitute for human work, hoping that it will eventually automate the tasks and save the best way to think about technology. Yes, in a few cases AI can fully automate some tasks. But in many cases, today’s AI systems, including the so-called “AI agents” IonTo be in style MaintenanceTo be in style Microsoft:and Google can still or reliable to do that. Instead, AI systems should think as a complementary of human work. A way to enhance people’s performance, not to replace them.
The last support of this view is coming Fascinating study A group of Harvard, the University of Buson University of Pennsylvania, France’s Business School, and consumer products giant Procter & Gamble and published as a worksheet on SSRN research warehouse. (The authors include Wharton’s Ethan Mollick who captured a huge social media, following his advice on how to effectively use AI in business.)
In 2024, researchers performed a day-to-day virtual product development seminar in P & G, and the process is designed for the mirror, which is a consumer product behemoth. Famous uses-Except this time with AI Twist. In particular, this seminar included the “seed” phase of product development, which is about the brainstorm, as many new product ideas and to indicate them the degree that the decision can be made on a larger scale. P & G usually gives two people teams consisting of one commercial operations and one R & D expert to work together on brainstorms. In this case, researchers took 776 P & G employees from commercial and R & D and randomly instructed them to fulfill one of the following: Work alone, but AI generating assistant access to Openai GPT-4 model. Work on the usual two-person brainstorm team consisting of one commercial and one R & D. or work in a normal two-person configuration, but having access to AI assistance.
Then the groups were assigned to acquire new ideas for consumer products in different parts of P & G, in which they worked (children’s care, women’s care, care and oral care). These ideas were then assessed by human judges both relevant business and technological expertise.
AI lifts individual work with a lot
Two heads are generally better, so maybe it’s not surprising that individuals are the worst of people alone. But it turned out that people who support AI, on average, are better than two person teams without ai. In fact, the performance of these AI support individuals is not a statistically better than the two people working with AI. This can lead to someone to conclude that AI can really be a good replacement for a person’s work.
Individuals working with AI were several other great benefits. Individuals working with AI were able to work more than 16% more than 16% to make an idea without AI teams working faster.
Working with AI was also better than “Bowling only” was reported more positive emotions and fewer negatives during product ideas than unresolved single wolves.
It is important that people working alone are concerned about the ideas, which mainly fit their professional silos-trading people who contribute to the innovations of products, which mainly related to innovative innovations. But when supporting AI, these individuals reached mixed approaches, combining both technical innovation and commercial innovation, as did human-human couples. “This suggests that AI serves not only as an information provider, but as a large-scale border mechanism, helps experts approach the traditional domain and draw closer issues,” researchers wrote.
Help teams be extraordinary
But before the conclusion that AI should be used to reduce the team size, it is important to point out the most interesting finds of the entire study. And the human teams that support AI also have the most pleasure to work on the task compared to other groups.
About bloggers of findingsMolk wrote that “organizations mainly watched AI as another tool for other productivity, such as a better calculator or table, but these employees often used” PC, not effective efficiency tasks. ” AI could be seen as another team member, as a cooperative, not only another tool, he wrote. “Companies that focus solely on AI’s efficiency will not only find workers who do not want to share their AI discoveries, but he will also miss the future of work. He encouraged organizations to transform work and management structures, not only to automate the existing processes.
I’m sure this is true. Unfortunately, the temptation of many managers will be captured on the workforce and time savings AI proposals, as there is an obvious and immediate payment in work savings. It will take bold executives to challenge people in place, but taking advantage of the AI ​​so that they can strengthen.
With it all the news of this week.
Jeremy Kahn
jeremy.kahn@fortune.com
@jeremyakahn
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