AI filmmakers take note! Runway launches talent meet, greet and hire platform
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like Google and OpenAI continue to expand the video generation space with their respective AI models, Runwayanother notable player in the category, is looking to expand the scope of these advanced systems. Today, the New York-based company announced a new talent network which helps brands, agencies and studios hire AI filmmakers.
Starting today, global creatives, artists and companies specializing in AI video tools – like those from Runway – will be able to use the network to showcase their work and connect with talent seekers in the industry. The platform is already home to dozens of independent AI artists specializing in various fields, as well as production houses.
This move has dual benefits. First, it acts as a much-needed bridge to help companies looking to accelerate their creative workflows with AI find and hire the right AI video talent for their needs. Second, it also gives Runway a way to accelerate the adoption of its video models into enterprise creative workflows. The company itself notes that many of the members in the talent network come from its own Creative Affiliate Programwhere they have exclusive access to new Runway tools and AI models.
What to expect from Runway Talent Network
While AI video generation is a piece of cake today, organizations are well aware that most of the tools out there are still not good enough to replace the depth and authenticity of human-directed video projects. The tools do help automate several aspects of the creative workflow and increase efficiency, but there still needs to be experts who can use the models to their best advantage and turn AI clips into high-quality, production-grade content.
This essentially means hiring professionals—from creative directors and artists to colorists and video editors—who specialize in AI video tools and can quickly use them to conceptualize what organizations want, generate pre-production clips in a variety of styles ( in line with the concept), and then put it all together with sounds and other elements to prepare the final video/film.
So far, finding such talent has proven challenging, with teams struggling to integrate AI into their project workflows.
“With tens of millions of users and many thousands of companies now using Runway, we constantly hear that one of the most common needs is finding new talent and professionals to help integrate AI into various workflows – from concept and pre-production production to final frames, Track noted in a blog post.
To bridge this gap, the company introduced the Runway Talent Network, which allows independent creatives, artists and production companies to showcase their work with AI video tools and be discovered by potential brands, agencies and studios looking for talent to create content for films , TV shows, commercials or even games.
The platform already has dozens of members, including those who are part of Runway’s Creative Partner Program and have exclusive access to the company’s latest AI models and tools. A number of these members are also early adopters of video AI and are pioneering new workflows in their industries, Runway added.
Production companies currently on the network include Tool, Builders Club, Silverside, Obsidian, Zukunft, (AI) imagination and Harmony Korine’s digital IP-based studio EDGLRD.
More members will be added soon
Since the network has just been announced, it’s fair to say that the list of members showcasing their AI work will only grow in the coming weeks. Track already created Google Form with a set of questions to attract more artists and production companies. However, the company notes that it may not be able to respond to every submission due to the high volume.
It should be noted that Runway will also release a separate job boardwhere agencies and brands hiring talent with AI skills will be able to post job postings with their requirements, inviting potential candidates to apply. It remains unclear when this will go live.
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