Agentic AI Startup AMT aims to be “Google AdWords for influencing”, raises a circle of seeds

Reserving an advertising campaign with influencing social media is not exactly easy at the moment. For starters, approaches to marketing can be unconventional and there is no standard way to engage in them. On the other hand, marketing agencies who hire hosts to book and track the brand’s campaigns are limited by how much influencing they can deal with at any time.

To put it simply, the Creator marketing ecosystem is retained in many ways by the ad/marketing agency for the Old World. Wouldn’t it be easier if an AI chatbot could make all the heavy lifting, interacting naturally with a platform that is able to scathing in hundreds of advertising campaigns?

This is the idea behind the company Agricultural marketing technologies (AMT), which has raised $ 3.5 million in a seed funding round led by San Francisco -based VC NFX.

AMT works by receiving its AI agent called Lyra to speak with influencing, using natural language, helps tasks such as campaign reservations, tracking results, paying payments and answering requests. The company claims that Lira can also autonomously find influential that meet the goals of the campaign.

Tom Hollands, co -founder and CEO of AMT, told TechCrunch that he met the challenge after managing the marketing budgets of marketing. Co -founder Christian Johnston (CTO) has previously built Adtech Data infrastructure.

“The problem on the market today is that the way you scale marketing influence is that you hire 22-year-old children working 20 hours a day and load them with as many partnerships as possible until they break,” Holands said. “They can’t remember the names of the influential sending messages and spend all their time manually,” Hollands said.

AMT uses a combination of AI models, including Openai’s for general use, Google’s Gemini for multimodal (ie analyzing creators videos) and HUME AI for “tone”. Hollands added, “We use the best model for any task, regardless of the supplier.”

Hollands claims that since AI can actually “watch” and “understand” the content of influence to some extent, it can provide a much more personalized experience.

“(AI) can actually understand the tone of the voice of any influential,” Hollands said. “This means that it is possible to communicate with a numerous brands in the way (a) partnership manager BBC, because there is a history of the relationship of all these different conversations.”

Started three months ago, AMT, which moved from London to San Francisco, says it has already attracted customers like Le Petit Luetier, Neoplants and Wild.

The market for influencing $ 266.92 billion this yearAnd traditional marketing platforms for marketing influenza such as Grin and Apluence, as well as markets such as Shopmy and Agentio, require human participation for campaigns. They are usually loaded in the seat. The AER approach obviously has a drastically different economy, given that many fewer people are involved.

AMT says it usually takes nine hours of manual work to provide a partnership for influence, but only five minutes with its platform.

In a statement Pete Flint, a NFX general partner, added: “AI is a major conversion of industries and marketing is no exception.