AEA’s new AEA agent will shop for third -party sites for you

Amazon begins to test a new AI sales agent, a feature he calls “Buy for Me,” with subset users, announced the company in A A Blog post Thursday.

If Amazon does not sell something that users are looking for, the Buy for Me feature will display products to users that other websites sell. Consumers can then choose and want to buy one of these products without leaving the Amazon shopping app at all.

Amazon is the latest company that reveals Ai Sales AgentJoining companies such as Openai, Google and Lefplexity, which have shown similar agents that can visit websites and help users make purchases. Amazon is now a platform for most people for anything they would like to buy on the Internet, but buying for me can allow Amazon to shoot even more e -commerce business than today.

Behind the scenes, Amazon’s sales agent will visit an external website, choose a product that a user requests, and will fill in the user name, delivery address and payment details to buy it according to Amazon.

Amazon says the new agent shopping feature is powered by its Amazon Nova Ai models, in addition to Anthropic’s Claude. One of these models can be New actAI Agent Amazon revealed earlier this week, which can use autonomous websites.

Amazon said in the aforementioned blog post that Buy uses encryption for me to “safely” inserts your information on third -party sites, so Amazon can’t see what you order outside its platform. This is a unique approach compared to OPENAI and Google’s agents that require people to fill in credit card information themselves as well AI agent of AIwhich has a prepaid debit card to make purchases.

Transmitting your AI credit card information that is predisposed to hallucinations and mistakesIt can give some users a serious break. In TechCrunch’s experience, commercial agents often take a lot of time to process requests and are often struck somewhere along the line.

Amazon mainly asks users to trust that his agent will not accidentally buy 1000 pairs of socks instead of 10, for example. They also ask that they accept less control over shopping. If the customer is to return or exchange an order, buy for me will direct them to the digital store from which the AI ​​agent makes the purchase.

We will soon see how many people are ready to immerse themselves.