Advertisers finally return to X in an effort to cozy to the Trump administration

After Elon Musk bought Twitter and changed its name to X, advertisers Mare Due to the harmful and hateful content that Musk allowed to spread to the platform. Nothing has changed in content – if something gets worse – but the brands are returning, According to Bloomberg, Because suddenly their money can buy them some kindness to the Trump administration.

Bloomberg, citing data from Emarketer, announced that X is expected to generate $ 1.31 billion in advertising sales in the United States this year, celebrating 17.5% of the previous year. Global AD Buys is also rising, with X is expected to make $ 2.26 billion revenue in 2025 – 16.5%. (For what it’s worth it is still well below $ 4.46 billion In advertising revenue, the company generated in 2021, the last year in which it was in no way entangled with Musk).

The reason for the resumption of sales of ads seems to be linked to the prominent position of Musk in the Trump administration – a fact that can really reduce both ways for companies. On the one hand, the Trump administration has always given up as a completely transactionalSo if you put some money in the right boxes, you could just Earn some benefitS On the other hand, it can be highly vindictive (especially Musk, who seems to leave aside everyone for the smallest criticism) and is not afraid to use their levers in power to punish.

The latter obviously already had some influence on advertisers who wanted to be made with X. earlier this year, Wall Street Journal reported This X -Linda CEO Yakarino hinted at the brands that if they did not start spending money on the platform again, they could encounter some additional control from the government. This seems to have worked – Advertiser Interpublic Group, currently trying Complete a merger With Omnicom Group, which can face a challenge from Trump’s administration – decided to make a big advertising purchase on X, For WSJS

It is difficult to attribute to the advertisement in advertising something different from the preference of trade. Not as if the platform had improved after advertisers First began to boycott itS Recent study Posted in Plos One found that hate speech increased by 50% after swallowing Musk without a significant reduction in bots or other non -authentic accounts that musk musk once stand up against Like the biggest problem on the platform. The site, meanwhile, loses users seeing a decline in activity 22% of election day While rivals threads and blushes have seen a a jump in activityS

Obviously, to appear your brand between posts denying the Holocaust happening and Encourage white supremacy It is worth it if it can buy you some good will with the administration by enriching “First friend“To the President.