Sony Corp. and PlayStation have a new guide

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Sony Corp. He shook the company’s senior management as well as in its main Division PlayStation. He has appointed Hiroki Totoki of CEO Job, and Hideaki Nishino will be the only CEO of Playstation Division, Sony Interactive Entertainment.

Totoki, a 38-year-old veteran of Sony, will replace Kenichiro Yoshida as CEO on April 1, 2025 (yes, this is not a joke on the fool April). Totoki was previously Chief Operations Officer and Chief Financial Officer. That’s right. He is a financial person, not a technologist or leader of the game, manages the whole business.

Hiroki Totoki is Sony’s new CEO.

As early as May 2024, Nishino was declared CEO of Business Group on the Sony Interactive platform, while Game Hill developer was named CEO of Business Group Studio Business Group of the Division. They replaced the CEO Jim Ryan after he retired. Now Nishino will be the boss of hill. Nishino’s new title is president and CEO of Sony Interactive Entertainment and he is still CEO of Business Group on the platform and Business Group Studio. Hulst will manage the development, publishing and business operations of the first content of the SIE party.

Hulst will also make SIE work with Sony Pictures in developing adaptations of its games such as television shows, movies and other transmedies through PlayStation Productions.

Meanwhile, earlier this month, Sony Pictures Entertainment saw a change when Ravi Ahuja took over the obligations of Tony Vinniker Executive Director. Ahuzha appeared on Sony’s CES 2025 press on her first day as CEO. And Lynn Tao is the new Sony Financial Officer – the first female financial officer of the company’s 80s.

Sony has about 110,000 employees, with large businesses in cameras and images, television kits, playstation game consoles and movies and television shows. It also makes a new electric car with Honda – Afela full of PlayStation 5 in it.

Yoshida has run Sony since 2018. During this time, he focused on high -margin products like cameras and he acquired EMI as part of Sony Music for $ 3.5 billion.

My observation of these changes? I know all Sony’s products and games and consoles. But I no longer recognize the people who run the company. I once knew all the leaders such as Kaz Hirai, Andrew House, Jack Treton, Sean Liden, Hermen Hill, Shu Yoshida, Adam Boys and others. Now, almost no one.

Yoshida said in a statement that on the basis of his achievements at Sony, he suggested that Totoki inherit him in the change of the regime by lending tooty for investment in content IP and semiconductors. Yoshida will continue as a chairman.


 
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