Everything Samsung announced at the Galaxy S25 Unpacked event

Samsung’s first Unpacked event of 2025 introduced the Galaxy S25 series — as expected. Although the phones don’t have drastically improved specs, the company has tweaked – you guessed it! — more AI in devices. This latest batch is more context-sensitive and predictable, and some even squeeze more out of the phones’ slightly upgraded hardware.

Galaxy S25 Ultra

The Galaxy S25 Ultra it’s still the biggest, best and most expensive of the bunch. It has a 6.9-inch display and a more rounded edge for a “comfortable grip”. Samsung says it’s the “thinnest, lightest and most durable Galaxy Ultra device yet,” rocking a titanium body with Corning’s Gorilla Armor 2 for “advanced drop protection” and scratch resistance.

Unlike the two smaller models, the Ultra’s camera sensors have received a spec upgrade: its ultra-wide lens is now 50MP, up from just 12MP on last year’s model.

Like its siblings, the S25 Ultra is powered by a customized version of the Snapdragon 8 Elite processor, which allows the trio of phones to handle many of its AI experiences on the device. Of course, it’s better for privacy.

The Galaxy S25 Ultra has 12GB of RAM and comes in 256GB, 512GB and 1TB storage tiers. Still, it’s a pretty good investment — starting at $1,300.

Galaxy S25 and S25+

Galaxy S25 and S25+ I saw that their RAM has been upgraded to 12GB (same as the Ultra), compared to 8GB in their 2024 predecessors. It combines with the Snapdragon 8 Elite to better handle the phones’ many AI features. (More in a minute.)

The rest of their hardware is remarkably similar to the S24 and S24+. They still have 6.2-inch and 6.7-inch displays, respectively. But Samsung’s new ProScaler AI tool can upscale images in real-time to compensate for the unchanged specs. Samsung says it can boost the quality of what you see by 40 percent.

Storage is also unchanged from the S24 series: 128GB or 256GB on the Galaxy S25 and 256GB or 512GB on the Galaxy S25+. Fortunately, the pricing is also unchanged. You’ll pay $800 or more for the S25 and $1,000 and up for the S25+.

Galaxy AI

With most hardware upgrades (except for the Snapdragon chip) coming soft this generation, Samsung is banking heavily on AI features to make you want to drop your hard-earned cash on the new models. This year, it’s more personalized and context-sensitive, with the goal of becoming more of a context-aware assistant than just a series of one-off tools.

AI plays a central role in the phones’ camera performance, with Qualcomm’s chip making the phones better at analyzing noise – resulting in what Samsung says is better low-light performance.

Developing…