NVIDIA’s RTX 5090 graphics card costs $2000

On the same day NVIDIA briefly became the world’s most valuable company, CEO Jensen Huang took the stage at CES 2025 to announce the company’s new, long-awaited Blackwell family of graphics cards. The first volley of RTX 50 series GPUs will arrive in January, with prices starting at $549 for the RTX 5070 and going up to an eye-watering $1,999 for the flagship RTX 5090. In between are the $749 RTX 5070 Ti and the $999 RTX 5080, laptop variants of desktop GPUs. will follow in March, with prices there starting at $1,299 for PCs equipped with 5070.

In terms of specs, the RTX 5090 Founders Edition will feature 32GB of GDDR7 RAM and 21,760 CUDA cores. Depending on the game, NVIDIA says the 5090 will deliver up to twice the relative performance, with RT-intensive titles like Alan Wake 2 and Cyberpunk 2077 seeing the biggest gains. In the latter, for example, NVIDIA shared a video showing the game running at 242fps on the 5090 compared to the RTX 4090’s relatively paltry 109fps.

NVIDIA kicked off the Blackwell portion of its CES presentation with a demo of a next-gen Assassin’s Creed game featuring the most realistic ray-traced graphics the series has ever featured. “All of this, with the artificial intelligence, is the house that GeForce built,” said Huang, wearing a new snakeskin-like jacket instead of his signature leather jacket. “Now AI is coming home to GeForce.”

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