Profits and progress: RENÉE Cosmetics targets for ₹500 cr revenue and 2,500 stores by 2026

Indian consumer preferences are changing rapidly, heralding a new era in beauty and personal care.Once dominated by international giants, the market is now tilting in favor of homegrown brands that are redefining history with a deep understanding of local needs.

“Indian consumers resonate with home brands because we understand their preferences better,” says Ashutosh Valani, co-founder of home cosmetics brand RENÉE Cosmetics.

Valani, who previously founded Indian men’s grooming brand Beardo, says the brand offers quality, innovative and affordable products tailored to regional requirements, providing a personalized experience that international brands often can’t match.

RENÉE Cosmetics, started in Ahmedabad in 2018 by Valani, actor-entrepreneur Aashka Goradia and Priyank Shah, is backed by Edelweiss and has raised $48.5 million to date, according to market intelligence platform Traxcn.

RENÉE Cosmetics is part of a growing league of Indian beauty brands like Sugar Cosmetics and Lakmé that appeal to value-conscious customers between the ages of 18 and 35. Speaking to Business Today, Valani revealed that RENÉE’s EBITDA was positive as of 3FY25, with revenues of Rs 200 crore in FY24.This milestone highlights the brand’s ability to leverage its distribution and digital channels for strong customer engagement to create.

Unlike many competitors that rely on foreign manufacturers, RENÉE collaborates with third-party experts in India to manufacture most of its products. “Local manufacturing ensures strict quality control, supports the domestic industry and helps us maintain high standards.” – explains Valani. “We are proud to be one of the few brands that has been on track to become profitable in just seven years since its inception.”

RENÉE’s growth story is driven by a strategic mix of digital and offline channels.While 20% of sales are generated through the official website, a significant 45% are generated through e-commerce markets and 35% through offline channels to expand its offline presence to 2,500 stores in the next 12-18 months, further strengthening its position in the market.

Valani says the brand prioritizes a lean portfolio of around 750 stock keeping units (SKUs) across categories such as lips, eyes, face, nails and fragrances.“By focusing on fewer, high impact products, we ensure operational efficiency and avoid inventory backlogs, which are capital intensive,” he says.

RENÉE Cosmetics has injected 150 crore till date. Valani said the company has no immediate plans to enter men’s grooming under the RENÉE brand. Instead, the focus remains steadfast on innovation, quality and customer satisfaction.

According to a beauty trends report by Indian retail platform Nykaa, consulting firm RedSeer, the beauty and personal care market will reach USD 34 billion by 2028, driven by online penetration of key beauty categories.

“Our goal is to become India’s number one makeup and beauty brand,” asserts Valani. “With our commitment to understanding and addressing the needs of Indian consumers, we are confident of achieving this vision.” RENÉE aims to cross Rs 350 crore in revenue by FY25 and has an ambitious target of Rs 550 crore in revenue by FY26.

As the beauty landscape continues to evolve, RENÉE Cosmetics shows how homegrown brands are not only keeping pace, but leading with agility and innovation;