Exclusive: Some desperate sellers say Amazon is penalizing them for raising prices to combat Trump’s China tariff increases
When Contricolative General Director Andy was asked to recently the impact of high tariffs for the new 3rd skies of President Trump In an interview with CNBCHe presented that the huge network of e-commerce giant sellers will try to “spend these expenses” to customers and say that it will understand if they do so.
But when some brands and traders have tried to do it just that Amazon’s systems fined them over the past two weeks, which resulted in a drop in sales Fortune This week.
These penalties in their product pages are in the form of removal of the basket or “buy now” buttons, which the vast majority of Amazon Shoppers uses shopping. This is known as the “Purchase Box” or “Purchase Box Pressure” on the Amazon Seller’s Ecosystem Lingo, and it can be death for the product, and, in turn, for traders, if such trademors are among the traders.
Historically, the causes of Amazon to suppress the purchase box have fluctuated customers from price-goal, try to put pressure on the seller or brand to lower their website or a competitive retail site. The latest strategy is a central point of view on the ongoing anti-monopoly case of the Federal Trade Commission against Amazon.
But by sellers who were talking Fortune This week, the current penalties are imposed even when the seller’s price is the same as on their website and any competitive websites, and when the seller is the owner of the product.
Anthony Prestone said sale on Amazon sold to Amazon called wall decals called Fortune The recent last efforts to raise the prices of its products in Amazon, or on average by about 5% and amounted to 10%, penalty. Preston said that his product, which is performed in China, now cost him 25% more than growing tariffs. He said he understood the fears of Amazon prices. “But it doesn’t really apply here.”
“This is [sellers] Trying to keep his head on top of the water, “he said.
The mission of the CEO of the home Credit brand has announced that his company has tried to raise its prices for Amazon in recent days, but has lost the purchase box.
“It’s our products,” said the Chief Executive Officer, who asked anonymity from Amazon to punishment. “Punishing us is extremely controlled for rising prices.”
Some sellers who were talking Fortune They said they could eventually rise to the prices after complaining about the Amazon, but many say they say were unsuccessful with their complaints.
Amazon Speaker Jessica Martin did not directly affect the sellers’ complaints, but said that product lists continue to be eligible to purchase Box placement When they are the same or the same product than the same product than other sites.
Amazon finds himself in a difficult position to make sure. Allowing vendors to raise prices because they are visible, they can allow some prices to be freely reviewed, while risking those who go, they are performed for more dramatic reasons or not.
In an interview with CNBC, Amazon’s jeans repeated several times that his company was doing everything with its power to keep prices as low as possible. “
On the other hand, limiting the rise of prices by sellers can eliminate the simplest and legal path for the owners of this business to survive the current tariff environment. Higher prices can also be more complicated for our traders who import products from China to compete China’s Based Competitors, which also generate higher tariffs in the United States, but enjoy low labor costs and other advantages that have long been up.
Meanwhile, some Amazon brand owners who were talking Fortune They are thinking about moving tariff countries below China, it will take time. Others as Fortune Previously reported, say that this is not an option as the type of goods they sell. They added that they refuse to submit documents to the US Customs Service, which fraudulently underestimate their imports so they can pay lower tariffs as they have been offered. Fortune exclusively reportedA number
One of the problems for Amazon sellers is that it is not clear to which level of rising prices promotes Amazon systems. Amazon Fair pricing policyFor example, it says customer trust is damaged when the seller defines the “Price” product or service significantly higher than the last prices than it is recommended in Amazon. However, politics does not define what is “significantly higher.”
Preston, the owner of the wall decals, also helps other brands manage their presence in Amazon. He advised that customers try to slowly raise prices in a few weeks than at once and refrain from all Amazon brand products. He also encourages some traders to sell up to five products together called “virtual packages”. He found that the strategy can sometimes allow sellers to raise prices around the Amazon penalty system. Recently, Preston used the same tactics to sell some of its own decisions, to compensate some of some expenses.
He still acknowledges that it can be enough to save Amazon vendors who hit responsibilities that they just can’t absorb their current prices.
“If Amazon is going to keep the ecosystem alive, they are going to do something,” he said.
Are you the current or former employee of the month with thoughts on this subject or a seller? Contact Jason Del Rey jason.delrey@fortune.comTo be in style jasondelrey@protonmail.comor with a message signal signal and whatsapp 917-655-4267A number can also contact her LinkedIn is or @delrey sideways XTo be in style @jdelrey on threads and On the blushkA number
This story was originally shown Fortune.com
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