LVMH says Sephora sales are slowing down in the U.S. because Amazon is ‘very aggressive’ in lowering prices ‘and we try to avoid this technique’

- LVMH CFO CECLE CECLEBy calling the company Q1 2025, he said that Amazon’s presence is open online with the momentary of Sephora due to his “aggressive” pricing strategy. The LVMH reported at $ 23.1 billion in the first three months of the year, 3% decreased by 3% compared to the same period last year.
LVMH reported earnings of its first quarter of 2025, and September It was a remarkable weak point for the presence of a magnificent conglomerate. Although the fashion brand is doing well in the world.
Meanwhile, the demand for US jewelry, leather and fashion remained well-oriented and accelerated modestly “With the back of 2024,” the two-digit is the United States’s main financial officer. said about the callA number
In general, Sephora had a pretty good first quarter, rough brick and mines grow and product sales. But Sephora feels “a little less momentary when it comes to e-commerce in the United States,” because Amazon is very aggressive and aggressive is mainly related to the price, and we try to avoid this technique. “
LVMH did not immediately return FortuneWith a request to comment.
For appropriate products, Amazon can match the top of the top if you do not fluctuate it openly in pricing. For example, for the Gloss Absolu of Kérastase Gloss, Sephora sells 1.52 bushes for $ 36; On Amazon, That same product is $ 26– Approximately 28% discount.
Goldman Sachs’ Louise Singlehurst asked CABANIS about the recent period of “Unprecedented Titles”, and, of course, the LVER Finance Manager admitted that there was uncertainty in the market.
“It’s right that the operating customer is more vulnerable to less vulnerable economic cycles and uncertainties, and it can have some effect in recent weeks,” Kabankis said.
In the first quarter, the total revenue of LVMH decreased by 3%, but the company says that the company “continues to show stability” during alarming times.
This story was originally shown Fortune.com