5 years ago the movie no one remembers that forever changed Hollywood

If you are a father with a child of a certain age, there is a damn good chance that you have seen at least one of the films “Trolls”. They are wildly popular and are now called one of the more successful toys adaptations to the screen in the modern Hollywood history. The first film “Trolls” was released in 2016 during the franchise boom in Hollywood 2010. It was a solid blow that gave rise to a sequel, which came in the form of the 2020s of the World Tours. On the surface, this movie seemed to be an unpretentious, harmless subsequent film aimed at children. In reality, this helped change Hollywood forever.

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Let’s redo the clock a little. This is March 2020 and Cinemas worldwide have been forced to close because of the COVID-19 pandemic. The box office has vital support, with an unexpected return. Hollywood studios are afraid of an uncertain future and busy searching. It was at this point that the Universal Pictures decided to take an unprecedented step to release a brand new, big budget film that was intended for the theaters of the house to watch the premium pay. Thus, the birth of a premium video on demand, it is a Pvod.

Notable 2020 movies such as “Bloody lists” and “birds of predatory”, among others, were released in VOD early After their theatrical jogging cut the pandemic. This was a clear measure during the critics. However, “Trolls World Tour” still had to go out on a big screen, so changing the Universal strategy was something else. This turned out to be a solution that constantly changed the way we watch movies, for the better or the worst – and, once again, all rested on the shoulders of the animated continuation of the trolls.

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Let’s overcome the clock for a minute. The concept of renting at home and vod, as we know, was nothing new in early 2020, but it is largely reserved for smaller films and films that have already survived their theatrical life cycle. Be that as it may, when DVD sales began to decline, Studios wanted to replenish this profit somewhere.

As The Wall Street Journal Reported in 2010, Time Warner Cable Inc. It took a step into Hollywood as a whole, where people could watch the movie at home 30 days after their theater production for $ 20 or $ 30. It didn’t go well. The transition is even less good Issue Universal from comedy “Tower Heist” on VOD ON AL 60 Back in 2011 Just three weeks after he got into the theater. Cinemark boycotted the movie, so Universal refused pretty quickly.

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In other words, studios have been flirting with this idea for a decade before the pandemic. All this time, the owners of the cinema argued with this concept, believing that it would eat their profits. The pandemic simply created a script that took away a chip that had the theaters, with the Universal Pacon on the Pvod experiment, releasing “Trolls World Tour” on April 10, 2020 for $ 20. This, in all accounts, was a great success.

Just three weeks of release on VOD, “World Tour Trolls” amounted to about $ 100 million in profit for Universal. Yes, the film also played in cinemas, but it did little use when the vast majority of theaters around the world were closed. For context, the first “trolls” are made 342 million dollars Throughout the world throughout the theatrical run, the theaters store about half the money from ticket sales. With VOD, the studios retain a greater share of profits. For the studios, the benefits were crystal clean. For theaters, it was a nail in a kind of coffin. It was supposedly a temporary measure that became permanent. Such a decision has forever changed the widespread public views in this process, which made it much simpler to just stay home even after the threat of pandemic decreased.

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Theatrical networks were not too satisfied with the Universal decision. AMC, the largest network in the world, banned all universal movies in April 2020 In response. The ban was obviously not adhered to, but it shows how upset those who are counting on the rental to keep their business alive. The actors of the film were also not quite satisfied As they later demanded bonuses What they received was continued by the Cross -Circumcuted Running. Perhaps it is said that Trolls Band together was 2023 received a theatrical issue, and the VOD release came only a month after the big screen debut.

In the following years, the studio was perceived by Pvod from the heart, and the streaming broadcast also became much more dominant during the pandemic. While very few films of this size go straight into the VOD, the theater window fell apart, and many names were only available 17 days after they first hit the theater. Currently, AMC and other networks except Hollywood will extend the theatrical window for 45 days (which would still be relatively short to the pandemic). No matter what is happening, you still have to see, but there is little motivation to yield in the studios.

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Unlike the box office, the studio is rarely divided by VOD numbers. However, The New York Times reports that Universal has earned more than $ 1 billion from Pvod titles in just three years. Universal continues to claim that vod is good for business and “extra” for rental. Other studios followed the example, leaving long, exclusive theatrical launches for the biggest movies.

All this taught people to stay home, and “wait for the transfer” the mentality used. A lot of viewers are just outraged when it cannot now pass the movie, even if it was in the cinemas for a short time. All this time, The global rental again did not approach reaching pandemic levels. The theaters are still facing several uncertain future, and five years have been removed from all this.

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At the same time, VOD helped to provide a secondary source of income that was not previously. With DVD is not what it used to be, it can act as a security network. And again, movies such as “Top Gun: Maverick” or “Avatar: Way Water” still crush it on VO even after long theatrical run. The argument between the studios and theaters is maintained.

Today, of course, we are not going to resolve any discussion across the industry. In the reflection is simply noticeable that “Trolls World Tour”, A movie that /movie called “Loud, Hard” and “not as bad as the first“It was in the forefront of such a change of the sea. All that happened as a result is not the fault of this movie to be sure, but he still earned his place in the history of cinema.