Mercedes-Benz enhances MBUX with Google AI By Investing.com

STUTTGART – Mercedes-Benz (OTC:) has partnered with Google Cloud to enhance the MBUX virtual assistant in its cars by integrating advanced conversational AI capabilities.This development, which is expected to arrive with the new CLA range later this year, will use Google Cloud’s Automotive AI Agent to provide drivers with more detailed and personalized responses during navigation.

AI Agent, built on top of Google’s Gemini models, is designed to understand and process complex, multi-faceted dialogues, allowing users to seamlessly ask follow-up questions and retrieve relevant information.Integration with the Google Maps platform means the system can access real-time updates from a massive database of 250 million locations, ensuring drivers have the most up-to-date information at their fingertips.

Mercedes-Benz Group AG CEO Ola Kellenius said the partnership aims to offer customers a superior digital experience by combining Google’s sophisticated location data with generative AI to quickly provide comprehensive and personalized navigation information.

Google and Alphabet (NASDAQ:) CEO Sundar Pichai emphasized the potential of AI to transform car experiences by making interactions with digital assistants more natural and efficient.The partnership is set to push the boundaries of what automotive AI technology can do.

The new MBUX virtual assistant features will not only enable users to find points of interest, but also have a more interactive dialogue about those destinations.For example, drivers can inquire about restaurant reviews or special dishes and receive up-to-date answers displayed through the car’s native interface.

This initiative is a significant step in the evolution of in-car assistance, with the ability of the MBUX system to preserve the context of conversations, ensuring a seamless conversation experience throughout.

The upcoming Mercedes-Benz CLA will be the first to feature the new AI-enhanced Point-of-Interest search and navigation, which is part of the newly developed Mercedes-Benz operating system, MB.OS plans to extend capabilities with MBUX Voice Assistant to other models.

The information in this report is based on a press release.

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